You know your customers by their first name. The web doesn't.

The paper card ends up in the trash. Your posts, into the void.

You post on Instagram, and a handful of your followers catch it. You hand out cardboard stamp cards, and they get lost at the bottom of a bag. And the day a good customer forgets you, you have no way to simply tell them: come back, we're here.

Meanwhile, the big chains have their app, their ad budgets, their notifications. You? You've done the hardest part: you've already earned people's trust. But online, you're invisible.

We believe the local shop deserves better.

Modern loyalty tools already exist. But they were built for franchises: billed in dollars, by the month, packed with features you'll never ask for. The salon, the corner café, the barber, the baker down the street — all they ever got was cardboard.

We think that's unfair. A local business works just as hard as a big brand — often with more heart. It deserves the same weapons. Not in two years, not with an IT team: now, and without breaking the bank.

What we do, in one sentence.

Fidelyz puts your loyalty card on your customers' phones, in your name, with no app to download and no hardware to buy. And that bond you already share with them in real life — you can finally keep it alive: a notification on their screen, whenever you decide, without going through an algorithm that doesn't work for you.

We're a team based in Geneva, founded by a lawyer: your data and your contract are taken seriously by someone who does it for a living. No hidden lock-in, no surprise clause, a customer file that's yours to take back, in black and white.

What we stand for.