Loyalty program for gyms & fitness studios

Your gym or studio's loyalty card: attendance rewarded, no-shows won back.

The real competitor is the couch

In January, everyone shows up. By March, half have vanished — and a member who stops coming is a member who won't renew. You know it, but you find out too late: at renewal time, when the motivation is already gone. In the meantime, no one reached out.

I want to keep my members

How it works, in your business

Step 1

The QR code at reception

At the front desk or the studio entrance. The member scans once, and their card is in their Wallet: it becomes their attendance-and-loyalty badge.

Step 2

One scan per session

At every class or visit, a scan: their attendance is counted, their record keeps the history. You see who comes three times a week and who is dropping off.

Step 3

The reward that motivates

10 sessions = your reward: a free class, a drink, a trial session for a friend. Consistency becomes a game, and the game becomes a habit.

The feature that changes everything, studio-side

Win-back before the drop-off

Set the automatic reminder (say 14 days with no session): "We haven't seen you this week — your mat is waiting 🧘." The message goes out on its own, right when the habit is wobbling, not three months later. That's the difference between a member who renews and one who cancels.

I'll catch no-shows before the drop-off

FAQ

Questions from your industry.

I already have membership software: does Fidelyz duplicate it?

No: Fidelyz does not manage your memberships — it rewards attendance and lets you talk to your members (win-back, notifications). The two work together nicely.

Is the reminder delay adjustable?

Yes, along with the message: 7, 14 or 30 days with no visit, you choose (Pro plan).

Can my coaches scan?

Yes, via a staff-scan link protected by a PIN, with no access to your dashboard.

Do my members have to download an app?

No: the card is added to Apple Wallet or Google Wallet in 10 seconds, a first name is enough.

From $797/year (launch price — first 150 merchants, locked for life), everything included: unlimited cards, notifications, dashboard. 14-day free trial, billed in CHF. Compare plans →

Go further: the digital loyalty card guide · why your customers download no app · replacing the paper stamp card